Following the outstanding results we achieved
for the umbrella brand, Wella, we were asked
to boost and give a fresh new digital presence
for one of its lines, SP Sun.
SUMMER DREAM: THE VIDEO
In order to give the SP Sun digital campaign the right atmosphere, we created and promoted a video since the month of April that evoked all things that make us dream of this special season, Italians favorite.
SP SUN LANDING PAGE
Coherent with the Summer Dream video, the landing page we delivered contains everything related to SP Sun including the complete hair product line, hair care tips for the season and promotional material for hairstylists to download.
Half way through May, we started our SP SUN Summer Countdown, a digital calendar in
SP Sun’s website.
31 days full of daily hair tips and tricks in order to prepare your hair for the summer season.
The contents were available to share in Facebook directly from the landing page.
SP SUN TAKEOVER
In order to complete the campaign and give it more reach, we activated the brand from Wella professional’s social media accounts.
The campaign and all the digital products created aimed to add value and engage hairstylists and consumers, remind them of the brand and it’s scientifically thought products perfect to take care of their hair in this crucial season.