Figmenta.com
OPTIMIZING PURCHASE
Part of P&G, Olay is one of the most well known skin care brands worldwide, communicating digitally to more than 6 million women around the world. Our work was to redesign the online purchasing platform in order to make it more accessible and attractive for the consumers.
COMMUNICATION COHERENCE
Beauty asks for beauty; a business that’s all about it needs to follow and respect this principle in every visual asset in order to offer an enhanced digital brand experience.
THE THINKING BEHIND
A complete digital strategy created to support a beauty brand platform that needed to improve its product purchase process.
SIMPLE IS BETTER
We’ve designed the graphic behind Olay’s eStorefronts and charts following UX principles. Clean lines, legible typography and a simple grid layout let’s the user have all the information needed about Olay’s products in order to make the right choice in the purchase process.
Result: Efficient and clear customer journey, optimised purchase process.

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